Hungary’s biggest facility management company, B+N Referencia Zrt. has launched a social sensitivity campaign to make cleaners more appreciated.
What do you think of those making a living from professional cleaning? What do you think about those who, in their 12-hour shift not counting commuting, turn hospitals, train carriages and office buildings clean? And what do you think about them now, during the pandemic, when they are not only responsible for cleaning but also for disinfecting? They cannot stay in home office and often work in night shift to clean up the premises. Do you appreciate their effort?
Thank you and throw it in the bin!
Interviews with cleaners reveal that they do their work passionately but there are things that hurt their feelings. Among others people looking through them, not saying hello to them or not praising their work. Or having to pick up litter from the side of dustbins or between two seats. The majority of our society take cleanliness for granted but do not appreciate the people who make it happen. With our campaign “Look round and see” we want to change that.
‘Since last year we have been planning to launch a social sensitivity campaign to make the public aware of the socially indispensable, yet almost invisible, work of cleaners’, said Ferenc Kis-Szölgyémi, CEO of B+N Referencia Zrt., Hungary’s biggest cleaning and facility management company. The groundwork had been laid for long months but by the time we were ready, COVID-19 had reached the country. ‘The 45 thousand cleaners in the county have always deserved our heartfelt appreciation, but in these times they deserve it a 100 times more. We employ 4100 cleaners who are doing a great job cleaning transportation vehicles, hospitals and office buildings. The majority of our society take cleanliness for granted but do not appreciate the people who make it happen. With our campaign “Look round and see” we want to show an alternative approach.
110 rooms and door handles
Mrs András Konkoly, or Magdolna starts her shift at 5 pm covering 1200 m² and 110 rooms, plus the door handles. ‘We work in a big area, in pairs,’ she said. ‘During epidemics, on top of cleaning, we disinfect additional surfaces like handrails, door handles or knobs. We pick up each other’s pace: dusting, mopping, vacuuming, emptying waste from dustbins, which can be as much as 80-150 kg every day. I am not ashamed of working as a cleaner, when I’m ready, I see the result of my work.
What would we do without them?
We believe cleaners deserve a lot more than that’, says Erika Kókai, Marketing Director of B+N. ‘We believe people are indifferent because nobody has shown a good example by appreciating the work cleaners do for us. It is our responsibility to do something about the prestige of this work because if everything stays the same, soon nobody is going to be left to clean the country’.