The Hungarian Central Statistical Office examined 173 occupations in terms of social prestige according to different aspects: for example how much power or influence they entail, how much one has to learn for them, how useful they are for society, how trendy or appealing they are nowadays. According to the subjective judgement of the respondents […]

The first day of our quarantine life – which felt like a thousand days – passed in an oddly cozy atmosphere up until till today when everyone in the family was yelling at each other, the dog was barking and everyone got mad at everyone. But most of all it was I who was the […]

“A broom, a pair of gloves and a headscarf and there you have a cleaning lady” – this might be the best-known line of Hungarian rap band Animal Cannibals’s ‘Cleaning lady’, a song we could surely sing by heart at any time. But what does this profession entail? And what do cleaners think about their […]

More than 30 years ago I took my desire to become an actress so seriously that as a total stranger, I knocked on the door of Hungary’s then undoubtedly best theatre, and told the porter I wanted to work there. Her face brightened up as they were looking for a cleaner. Obviously, this was not […]

All around the country people are trying to express their gratitude to those who cannot stay at home. Did we think of cleaners before? They are the ones who pick up the garbage, mop up the floor and disinfect our environment every day. In their own ways, they are fighting in the frontline using the […]

Many people take it is a personal failure if they cannot cope with the household chores, although it is often a quite unrealistic expectation to have a sparkling clean home at all times. And not only in families where the household chores are shared disproportionately: if everyone works a lot, cleaning takes away the very […]

Cleaning is hard physical labour that especially now we are in dire need of. We have launched a social sensitivity campaign to make people respect these unsung heroes. ‘Since last year we have been planning to launch a social sensitivity campaign to make the public aware of the socially indispensable, yet almost invisible, work of […]

This is not the description of a new cardio training, but the daily routine of a cleaner. Despite being hard physical work, this profession is still being looked down on by many. While we all have started to grow worried about the extra kilos the quarantine might bring with itself, this will be the least […]

Cleaners are not appreciated, but this is not how it’s supposed to be! On a regular workday, an average cleaner burns 2000 calories. This as much as if we did 5.5 hours of cardio training or run over 3 hours every day, which, at an average speed, equals a marathon a day. Moreover, they collect […]

Sanitize! – this is one of the most important rules of our time. For us at home and for professional cleaners wherever they are such as in hospitals, office buildings, on trains. And yet, these guardians of cleanliness are not appreciated enough, whatsmore, their work is often looked down on! In order to make a […]

Cleaning and disinfecting – for some, this is everyday work and yet they are not appreciated. ‘Clean and disinfect your environment more often’, goes the good advice. It’s easy to accomplish this in our 50-m2 flat but have you given a thought of how big an endeavour it is in a 2000-m2 office building or […]

Appreciation – We expect a clean environment every day, and yet the social prestige of the cleaning profession is quite low. Now, when our health depends on how many people are willing to pick up the shift day by day, the question naturally arises: are they appreciated enough? Hungary’s biggest facility management and cleaning company […]

Although the prestige of the cleaning profession is low, it is a fact of life that we cannot live without the work of cleaners, especially during the pandemic when their role is gaining more weight. Keeping, among others, the office area clean is a serious task, especially during the pandemic, yet, their efforts mostly go […]

Now, when our health depends on how many people are willing to pick up the shift day by day, the question naturally arises: are they appreciated enough? Hungary’s biggest facility management and cleaning company B+N Referencia Zrt. has launched a social sensitivity campaign on their behalf.   A recent study found an office cleaner working […]

Sanitize! – this is one of the most important rules of our time. For us at home and for professional cleaners wherever we need it. And yet, these guardians of cleanliness are not appreciated enough, therefore, in order to make a difference, a social sensitivity campaign has been launched. ‘Since last year we have been […]

With its social sensitivity campaign B+N Referencia Zrt. is trying to raise awareness of the importance of cleaning work. The “Look around and see” campaign launched by Hungary’s biggest facility management and cleaning company strives to shed light on the value and importance of the cleaning profession and celebrate cleaners who are standing their ground […]

‘With its social sensitivity campaign B+N Referencia Zrt. is trying to raise awareness of the importance of cleaning work. The “Look around and see” campaign launched by Hungary’s biggest facility management and cleaning company strives to shed light on the value and importance of the cleaning profession and celebrate cleaners who are standing their ground even during hard times’, according to the statement of B+N Referencia Zrt.

Cleaners’ work often goes unheralded. A campaign to raise awareness of the people who get up to work every day to make our environment clean is trying to change that. (x) We have to notice them. ‘Since last year we have been planning to launch a social sensitivity campaign to make the public aware of the socially indispensable yet almost invisible work of cleaners’

Companies employing professional cleaners are struggling with labour shortage. The reason for this, among others, is the low social prestige and the general lack of appreciation. In order to make a difference, Hungary’s biggest cleaning and facility management company, B+N Referencia Zrt. has launched a social sensitivity campaign.

Most people do not really appreciate them and we have launched our campaign to change that. ‘Since last year we have been planning to launch a social sensitivity campaign to make the public aware of the socially indispensable, yet almost invisible, work of cleaners’, said Ferenc Kis-Szölgyémi, CEO of B+N Referencia Zrt.

The Hungarian Central Statistical Office examined 173 occupations in terms of social prestige and according to the answers of the respondents cleaning ranks among the ten lowest-prestige jobs, coming ahead of only road sweepers, leaflet distributors and unskilled workers. In order to make a difference, Hungary’s biggest facility management company, B+N Referencia Zrt. has launched a social sensitivity campaign.

Hungary’s biggest facility management company, B+N Referencia Zrt. has launched a social sensitivity campaign to make cleaners more appreciated. What do you think of those making a living from professional cleaning? What do you think about those who, in their 12-hour shift not counting commuting, turn hospitals, train carriages and office buildings clean?

Companies employing professional cleaners are struggling with labour shortage which is also influenced by the low social prestige and the general lack of appreciation. In order to make a difference, Hungary’s biggest facility management company, B+N Referencia Zrt. has launched a social sensitivity campaign.

The “Look around and see” campaign launched by Hungary’s biggest facility management and cleaning company strives to shed light on the value and importance of the cleaning profession and celebrate cleaners who are standing their ground even during hard times. The multi-platform complex communication addresses all target groups equally.